Utilizing Digital Marketing Strategies to generate inbound new patient leads for dentists is becoming increasingly popular and, in many cases, the competitive standard. Meaning, if you are not levering the available digital marketing techniques, your competition is!

At Remnant Marketing, we understand the importance of staying ahead of the latest marketing trends to ensure that your Dental Practice gets the most out of potential new patient leads. We’ll discuss the pros and cons of using Google Ads, Google Performance Max Ad Campaigns, Facebook Ads, Instagram Ads, and Search Engine Optimization to generate new patient leads for your dentist practice.

Google Ads

Google Ads is a great tool for dentists to use to generate new inbound patient leads. The text-based ads are relatively easy to set up and manage, and the cost can be relatively low as you set your daily ad spend budget. You’re able to target very specific audiences based on their search queries, and you can adjust your budget and target audience as needed. The downside to Google Ads is that that you may not always get the results you’d like due to the competitive nature of bidding on keywords and the potentially high cost per click (CPC) for the most competitive keywords. You also must test different ad text copies on a routine basis to ensure your ad quality is high and your conversion rates are in line with your desired results.

Google Performance Max Ad Campaigns

Google Performance Max Ad Campaigns is a great way to get the most out the entire Google Ads platform. These ads utilize, multiple videos, banner images, text copies and headline creatives to optimize what’s working with your target audience. You’re able to set a maximum bid for each click and a maximum budget for your campaign, which allows you to control your spending. This type of campaign also allows you to target very specific audiences based on their search queries and interests. The downside to this type of campaign is that you can’t always rely on getting the desired results due to the competitive nature of bidding on keywords, it requires more up-front setup and creative development.

Facebook Ads

Facebook Ads are another great way to generate new inbound patient leads for dentists. You’re able to target very specific audiences based on their interests and demographic data. It’s also relatively easy to set up and manage, and the cost is relatively low. The downside is that Facebook ad require more maintenance and testing of different creatives to make sure the ads are converting well. Ad fatigue is more common and new creative development is more intensive. Video Ads work very well on both Facebook and Instagram.

Instagram Ads

Instagram Ads is a great tool for dentists to use to generate new inbound patient leads. It’s relatively easy to set up and manage, and the cost is relatively low. You’re able to target very specific audiences based on their interests and demographic data. The downside is that Instagram ads require more maintenance and testing of different creatives to make sure the ads are converting well. Ad fatigue is more common and new creative development is more intensive. Video ads are highly recommended on Instagram due to the younger aged audience on this ad platform.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a great way to generate new inbound patient leads for dentists. It’s a long-term strategy that requires time and dedication and is incredibly effective if done properly. By optimizing your website for search engines, you’re able to ensure that your practice appears prominently in search engine results. The downside to SEO is that it can take a long time to see results depending on how competitive the target keyword search phrase. The more completive the search term (think profit potential here), the more you may consider investing in a professional Digital Marketing and SEO agency, such as Remnant Marketing, to get the most benefit out of the project.

Hiring a Digital Marketing Agency

If you’re looking to get the most out of your digital marketing efforts, you should consider hiring a reputable digital marketing agency to manage your campaigns. A digital marketing agency will be able to provide you with the best strategies for your practice, as well as manage your campaigns for you. They’ll also be able to provide you with data insights that you might not be able to get on your own without specialized training. The downside to hiring some digital marketing agency is that they can be expensive, depending on the agency and the services that you’re looking for.

At Remnant Marketing, we understand the importance of staying ahead of the latest trends to ensure that your practice gets the most out of potential new patient leads. We focus on providing our clients with the best strategies and campaigns to generate new inbound patient leads, while also providing them with insights that they may not be able to get on their own. Contact us today to learn more about how we can help your dentist practice get the most out of digital marketing.