Ensure Users Love Your Mobile Optimized Website
It comes down to this. Which mobile website experience below do you believe your new potential customers and current customers would rather have with your website?
This is important is because consumers are more likely to buy from and recommend the business that has a better mobile experience. With about 57% of all internet traffic coming from smartphones and tablet devices if your business does not have a strategy to cater to this growing audience, they will go to a business that does.
Mobile Friendly vs Mobile Optimized Websites
Google defines mobile friendly as the website’s content displays properly on the users’ device screen size and your site retains its core functionality. However, that does not mean your site is engaging for mobile users.
A site is mobile optimized when it retains its core functionality and the layout and design is as effective as possible with the mobile user in mind. This means the designer
Mobile Load Time and User Experience
Google says website that load in 5 seconds or less on mobile see 25% more ad visibility and 70% longer session duration. Slow page load speeds and thus longer page load times are one of the greatest deterrents from users engaging with your site. Users are impatient. They will go to the business that gives them the best experience.
A “bounce” is when a user exits a website after only seeing one page.
Some Final Mobile Website Statistics You Should Know
Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.
A CMS Report study reveals 57% of users say they won’t recommend a business with a poorly designed mobile site.
If you are a local business owner, you must cater to a mobile audience or lose them to your competition.
Nectafy estimates 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours.
Google declares 40% Of Mobile Searches Have Local Intent.
Take action and advantage of Remnant’s Mobile Website Optimization Services today. Make your website mobile optimized. To get started, Complete our Discovery Form and a Remnant Marketing representative will contact you about creating a workable mobile marketing strategy.