Consistently generating inbound new patient leads is a vital aspect to the success of any home healthcare business. With advances in digital marketing strategies such as Google Ads, Facebook Ads, social media and Search Engine Optimization (SEO), home healthcare companies have the opportunity to better reach potential patients and increase their chances of successful business outcomes.
With a wide range of digital marketing strategies to choose from, home healthcare providers may be wondering which approach and strategy is best for their business. Should you hire a digital marketing agency or try to manage campaigns yourself? These important questions are why Remnant Marketing is here to help. We’ll discuss the pros and cons of each strategy and why hiring a digital marketing agency like ours can be beneficial.
Google Ads are a great way to generate leads for a home healthcare business. With Google Ads, you can target users based on specific keywords, geographic location, and client search intent. You can also adjust your budget and bids to maximize your return on investment.
One of the benefits of Google Ads is that you can create high-performing campaigns quickly. However, there is a learning curve to the platform and it can be difficult to manage campaigns in-house without a dedicated team. For example, one of our most recommended Google ad campaign types, the Performance Max Ad Campaign, requires vides, images and text descriptions to properly configure that ad campaigns. If your home healthcare company can generate this content quickly and easily, than running the campaigns in-house is something you will want to consider.
Facebook Ads are another great way to generate leads for a home healthcare business. Facebook Ads allow you to target users based on their interests and demographic data. You can also optimize your campaigns to reach the right people at the right time.
The benefit of Facebook Ads is that it’s easy to set up and manage campaigns. However, it’s important to stay up to date on the latest changes in the platform as Facebook is always evolving. It’s also important to have a good understanding of how to target users in order to get the most out of your campaigns.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engines. SEO involves both on-page and off-page strategies to improve a website’s visibility in search engine results.
The benefit of SEO is that it can generate organic, non-paid leads over time. However, SEO is a long-term process and results can take months or even more than a year to see depending on the competition to your target keyword search term. Additionally, SEO can be a time-consuming and complicated process if done in-house.
That’s why it’s beneficial for home healthcare providers to hire a digital marketing agency like Remnant Marketing to handle their SEO needs. Our team of experienced SEO experts can create a custom SEO strategy tailored to your business’s needs and help you get the most out of your SEO efforts.
The Bottom Line
Generating inbound leads is an important part of any home healthcare business. There is a wide range of digital marketing strategies to choose from, such as Google Ads, Facebook Ads, and Search Engine Optimization (SEO).
Google Ads, Facebook Ads, and SEO all have their own pros and cons. It’s important to understand each strategy in order to choose the right one for your business. Additionally, hiring a digital marketing agency like Remnant Marketing can help you get the most out of your digital marketing efforts.
Hiring a Digital Marketing Agency
Hiring a digital marketing agency, such as Remnant Marketing, can be the best option for many home healthcare providers. An agency will be able to help you create campaigns that are tailored for your specific goals, and they’ll be able to provide you with ongoing support and optimization. A digital marketing agency will also be able to help you with SEO, so that you can start seeing results more quickly.
Overall, it’s important to remember that each digital marketing strategy has its own set of pros and cons. When it comes to generating leads, you’ll need to decide which strategy is right for you. If you’re looking for a more comprehensive approach, it may be best to hire a digital marketing agency like Remnant Marketing. With our team of experienced professionals, we can create a custom strategy tailored to your business’s needs and help you get the most out of your campaigns. Please contact us to set up a free discovery session to find out if hiring an agency is right for your business.